People often ask me how we can provide such incredible statistics in terms of the success of our client’s experience. My answer is that we hedge our bets by only taking on successful clients. It is said tongue and cheek, but in essence, there is truth in this statement. Our clients all have a history of success in their business when they begin with us, but what we measure as we determine whether or not to accept a business leader into a Customized Program, is engagement and focus.
Engagement :: When a business leader is engaged in the vision and longterm success of the business, the door of possibility is wide open. When even successful leaders are burnt out and no longer want to be a part of the business strategy, it is likely going to be a season of downward shift for the company. Our responsibility when this attitude of disconnection begins to occur with our clients to create a momentum shift for the leader back into engagement with the business, the team members, the clients, the possibilities.
Focus :: Business decision makers with an inability or unwillingness to commit to a direction, vision or set of possibilities leave the success of the company at high risk of failure due to an over-investment of resources into ineffective or high opportunity cost areas. Being able to focus on a path, as well as on the long term and short term deliverables for the business, the leader actually starts to lead towards something purposeful. Similarly, focus on the right team members, the key clients, effective marketing strategies, efficient processes, and ongoing learning also enable the leader to model prioritization and productivity to the team. This focus drives success.
If you are struggling with focus in your business, or are finding yourself disengaged, it is time to regroup either with the help of a professional, or with trusted colleagues who can support you in re-engaging and re-aligning your focus, or becoming proactive with a successions strategy. Your business needs an engaged and focused leader.