Carla Wood, MBA, MSRE
Founder, Speaker & Strategist

A recognized voice in business strategy and relational leadership, Carla Wood is Founder and Senior Strategist of ALL Strategy and a respected speaker and facilitator.

Carla thinks in spreadsheets, but communicates outcomes in plain spoken English. As a leader, strategist and speaker she becomes a bridge between a business’ qualitative and quantitative priorities which opens up opportunities for growth and change in any market. As a professional speaker and facilitator, she is fast paced and high energy with a reputation for delivering high value in every session. Carla has an approachable style that establishes high trust and creates a great environment for learning and developing.

Within her role at ALL Strategy, Carla supports small and mid-size service-based businesses across North America by integrating strategic operations, relational leadership and profitability. In that pursuit, Carla has improved systems, efficiencies & profit in over $80 million worth of small business revenue and over $3 billion in Senior Executive revenue responsibilities. She has also influenced well over 10,000 business professionals through workshops and keynotes on core business and leadership fundamentals.

Prior to ALL Strategy, Carla was Managing Director of a successful coaching/consulting firm, sold over $100 million in residential real estate, supported a boutique ad agency through growth to final acquisition by an international leader in advertising, launched several small business ventures, and owned her own Marketing Consulting Firm. She holds an Honours BA in Psychology from Wilfrid Laurier University, an MBA from the University of San Diego, and a MSc in Real Estate from the University of San Diego.

With a philosophy of giving at the core of Carla’s leadership approach, she invests heavily in her local and global community. She has served as Chair on the Board of Dress for Success Vancouver, Secretary on the Board of Tearfund Canada, and mentored dozens of remarkable female entrepreneurs through Women’s Enterprise Centre and Forum for Women Entrepreneurs. In 2017, Carla was recognized as one of BC’s 29 trailblazers and most influential women and has been nominated for an RBC Canadian Women Entrepreneur Award each of the past 4 years.

Life away from the office is equally full and deeply fulfilling, as Carla enjoys downtime with her husband Sean and their two boys, Julian and Declan. They are typically found creating adventure as they travel locally or abroad. Carla loves to spend time cycling, skiing in Whistler, playing tennis, enjoying great wine and food with friends or walking the sea wall in their current home city of Vancouver, British Columbia.