ALL Strategy | Carla Wood

Carla Wood

Carla Wood, MBA, MSRE
Founder, Speaker & Strategist

Carla Wood, MBA, MSRE
Founder, Speaker & Strategist

A recognized voice in business strategy and relational leadership, Carla Wood is also a highly rated speaker. Founder of ALL Strategy, a successful, international enterprise focused on driving growth for service-based businesses, Carla believes incremental shifts maximize results. Carla has supported small and mid-size businesses in making tens of millions of additional revenue.

Prior to ALL Strategy, Carla was Managing Director of a successful coaching/consulting firm, sold over $100 million in residential real estate, supported a boutique ad agency through growth to final acquisition by an international leader in advertising, launched several small business ventures, and owned her own Marketing Consulting Firm.

Carla has a relational, intuitive, and grounded approach to metrics-based success influenced by her Psychology degree, MBA, and Masters of Science in Real Estate. Passionate about generosity, she serves as Chair on the Board of Dress for Success Vancouver, is a respected mentor through the Forum for Women Entrepreneurs and is former Secretary of the Board of Tearfund Canada. Recognized for her business and mentorship contributions, Carla received recognition by BC Business with a ‘Women of Influence 2017’ award as one of 29 trailblazers in British Columbia, as well as being nominated for a 2017 and 2018 RBC Canadian Women Entrepreneur Award.

Life away from the office is equally as full and deeply fulfilling, as Carla enjoys downtime with her husband Sean and their two boys, Julian and Declan. They are typically found creating adventure as they travel locally or abroad. Carla loves to spend time cycling, playing tennis, enjoying great wine and food with friends or walking the sea wall in their current home city of Vancouver, British Columbia.

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